Accessing eGambling specialists in key marketing areas can be problematical and time-consuming. The LRD eGambling Partnership is a genuine alternative to London, and London prices. It brings together proven expertise, perfectly reflecting Alderney’s standing as the global No.1 for eGambling. Use it as an extension to an existing team or ‘adopt’ it as your marketing team.
The fulcrum of the Partnership is LRD representing the marketing interests of Alderney eGambling as well as top industry names.
Alderney, working with Guernsey, has potent credentials; its world-leading regulation, its constitutional status and stable government, its resilient and secure technological infrastructure, its air connections with London, its attractive lifestyle, its competitive tax environment.
The LRD eGambling partnership provides the jurisdiction with high-level creativity, strategic planning, efficient media planning and buying as well as first-class reputation management. And when marketing is channelled through the islands, serious cost efficiencies can be made.
In 2014, the UK gambling industry had a combined media spend of circa £230m. Could this sum deliver more? Could greater exposure or savings be made by redirecting the marketing effort?
The Channel Island opportunity is not only attractive, it is achieved by the sensible fulfilment of just a few very attainable criteria. The LRD Partnership is poised to offer this beneficial support.
You should never compromise on quality to make life easy, but if you engage with the LRD e-gaming Partnership you won’t have to. You will have access to the quality and experience you have always expected, but delivered in a practical and accessible way.
This will leave you to be able to concentrate on driving your business forward, with the very best support, to achieve all of your commercial goals and objectives.
20 years advertising agency experience working on large retail, airline and motor accounts - Flybe, Continental Airlines, Sainsburys and Peugeot both in London and Guernsey.
Founding director of LRD, a full service agency based in Guernsey that is fast developing credibility within the islands’ gambling community having worked with the likes of Sportingbet and actively involved with both the regulator and the promotion unit of the world’s leading egambling jurisdiction, Alderney.
With over 20 years experience in the world of advertising Steve is a heavy-weight in more than one way! As well as working for huge brands such as First Direct and Crabbie's he has vast experience in the online gambling world.
He has direct experience working with the global players of William Hill, Genting, Stan James and Rank in this time. He has an unrivalled insight into the mind of the punter and what brands have to do to ensure they stay loyal.
Mat joins the team with over two decades of working on the marketing of large blue chip organisations such as Otto, Bupa and most recently Specsavers. Within these organisations he has developed, operated and lead at Management and Senior Board level.
Mat currently provides consultancy for a number of major digital and retail brands based in the Channel Islands. He has recently applied his extensive background in consumer marketing to the gambling sector working with the world's largest casino brand to help develop and execute the marketing strategy for their online offering in the UK and beyond.
Entered the industry as an economics graduate in 1995, working his way up the ranks in one of the UK's largest independent media agencies before stints as a Planning Director at the largest media network, a Communications Planning Director at an integrated creative agency and now a founding partner of his own media agency.
Andy works across all media and has extensive cross-category experience from travel to charity, FMCG to B2B, finance to gambling. He planned and bought Jackpotjoy’s first ever TV campaigns whose impact on retention, as well as acquisition, lead to rapidly increasing spends. Recently has been working with a large casino operator to help them plan their online offering.